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HOW EFFECTIVE COMMUNICATION IMPACTS YOUR BUSINESS
When you think of “communication”, what comes to mind? Who do you think is a good communicator? What makes that person good at communicating? Communication is either the first or second issue of top concerns in business today. Actually, the issue is “poor communication”. Most employers and human resources professionals name this as one of the biggest challenges in their companies, which also COSTS them $$$$$. So let’s breakdown first what is “Communication”?
- Speaking to others is a common image of communication. An exchange can be face-to-face, a phone call, texting, or emailing. The point is “relaying ideas and information between people, which could be your first connection or impression”.
- We each have preferences on how to communicate or exchange information. For some it is “face-to-face”, but others prefer via phone, others like “written or digital exchanges”. Which do you prefer? (The deaf depend on “signing”.)
- “Face-to-face” communication gives you the advantage of seeing the person speak, which some value watching the lips to confirm what is being said.
- Receiving information via a voicemail, allows people to receive the information when there are no distractions, and when they can replay the message in order to confirm the data, or write down specific information.
- Today many of the younger generation prefer texting or emailing, which can be more convenient and can be received without interrupting whatever is going on. Plus, you are able to read the information, confirming what is being relayed.
- Another aspect to “Communication” is how “body language” can send a different message from what the person is verbally expressing. In fact, this can cause miscommunications or misunderstandings. Many people are even unaware of their body language or what it infers.
- Diversity can find different languages, idioms, or slang cause more problems.
- One factor of communication can also include “eye contact” or the lack of it. For generations, eye contact has been a way for people to determine honesty. However, today with so many using texting, eye contact is not as common, in fact, eye contact has become a challenge for many younger people, who actually are uncomfortable looking at another person in their eyes. This may cause the receiver to doubt this person’s intent or honesty.
Communication is one of the most important factors in business. It is used for building customer relations, sales, marketing, service, leadership, training, etc. If presentations are not going well, or customers are not responding, or if customers are disappointed or upset, communication is likely to be at the core of the issue. THIS COSTS $$$$$$$
Our growing diverse population has made communication a little more challenging, but this can be resolved. One big initiative is:
- Learn to be a better listener. Our society is one who likes immediate and instant responses or results, etc. Therefore, people have become very impatient. Your employees need to learn to read peoples’ body language and possibly allow more time when listening to the customers.
Another area needing more attention is:
- Be aware of what form of communication is preferred by the customer. Be sensitive to their situations or their schedules. This is true for your staff as well. Do your employees understand what is expected of them? How do you know? How often do you meet with them and “listen” to them?
How well does your staff read and understand “body language”?
- Are your employees making too many “assumptions”? Do the customers feel misunderstood? Is your staff listening to the customer’s feedback?
A lot of business can be lost due to “poor communication”!!! Give serious consideration to an “Effective Communication Workshop”. By providing some professional instruction on “effective communication”, you may find that your sales and bottom line may experience a major boost.
Though most people are in a rush, they can also feel disrespected if employees try to hurry them through a sale, which could cause customers to feel a form of disrespect. This is where reading body language more accurately can make a difference.
When you think of how many sales or customers could be lost due to “poor communication”, this should help you to grasp the true impact of Communication! The fact is training in this area could actually boost your sales dramatically. Such a program would be a TRUE investment. For more information, contact Robyn Crigger at Compass Career Management Solutions. (Contact info below)